International Trade :
The exchange of goods or services along international borders . This type of trade allows
for a greater competition and more competitive pricing in the market .The competition
results in more affordable products for the consumer.The exchange of goods also affects
the economy of the world as dictated by supply and demand ,making goods and services
obtainable which may not otherwise be available to consumers globally.
Lipeace Mission :
Lipeace' s mission is to foster sustainable economic development and contribute to achieving the Millennium Development Goals in developing countries and countries
with economies in transition through trade and international business development.
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Building Awareness :
Mission Objectives :
Access to trade intelligence and awareness of the opportunities and threats associated with international trade are key factors in assisting developing countries and economies
in transition to benefit from exports . Since Lipeace foundation , building awareness and assisting developing countries with access to trade and market information has been at the heart of the organization’s work.
Lipeace work in the trade intelligence field addressed four main areas : maintaining, improving and supporting the use of the ITC global public goods ; building the capacity
of TSIs to analyse,process and disseminate trade intelligence to SMEs in order to expand exports ; using trade intelligence to achieve tangible outcomes ; and building awareness
on key issues related to trade and sustainable development .
TRADE INTELLIGENCE AS A GLOBAL PUBLIC GOOD :
Intelligence on legal aspects affecting business and trade is highly valued by many SME.
In 2011 ,Lipeace developed model contracts and negotiating tools as global public goods to assist SMEs in doing business.The model contract were translated into Arabic, French Portuguese and Spanish,and training has been provided.Policymakers have easy access to a centralized database of treaties , international conventions and instruments to facilitate multilateral trade engagements through the updated LegaCarta tool.
Lipeace’s global public goods go beyond the dissemination of information . The organization also works to ensure that the use of intelligence is optimized through
regular, tailor-made capacity building for policymakers.
ACHIEVING OUTCOMES THROUGH TRADE INTELLIGENCE :
Lipeace company is increasingly using access to intelligence and tools as an ingredient
in achieving positive outcomes with partners in developing countries .The organization builds on its comparative advantage in trade intelligence to work with TSIs and policymakers to achieve positive change for enterprises through more targeted business strategies and better- informed policies.
BUILDING KNOWLEDGE AND PARTICIPATION :
The international trade arena is dynamic and complex . Building awareness of the opportunities and challenges that developing countries face in the area of international trade is a key role for ITC.The organization boosts trade awareness by providing thought leadership and encouraging debate , making complex research accessible and practical
for the general public , and orchestrating trade - related events such as the World Export Development Forum (WEDF).
STRENGTHENING TSIs :
TSIs such as government administrations, TPOs and other entities such as chambers of commerce or sector organizations , are a priority of Lipeace’s technical assistance activities . Because Lipeace has limited presence in partner countries , it relies on the
sizeable network of TSIs to instill Export Impact for Good at the country and regional
levels . TSIs are therefore recipients of technical assistance and vital partners in the delivery of the vast majority of work carried out by ITC.
BUILDING THE INFRASTRUCTURE FOR EXPORT DEVELOPMENT
Strengthening all the TSIs within a selected value chain towards a common purpose enables a holistic approach to developing the soft infrastructure that supports trade promotion and export development in a country or region.This approach takes time and entails risk ; however,there is much to be gained in terms of sustainability of results and local ownership.Lipeace employs this holistic approach to TSI strengthening in a number
of its large programmes ,including PACT II ,NTF II and the All African Caribbean Pacific Agricultural Commodities Programme (AAACP).
Enhancing policies for the benefit of exporting enterprises :
EXPORT STRATEGY OVERVIEW
Real change in the trade landscape and dynamics of a particular sector ,country or
region can only be effected through strategic , integrated initiatives involving a repres- entative array of stakeholders from the public and private sectors to identify a common vision , determine the strategic requirements , and manage the implementation of an
action plan . In this context ,an export strategy represents the best possible assessment
of trade- related needs . From this initiative , countries have a tangible, informed platform from which to attract investment for future initiatives.
FROM DOCUMENTING TO IMPLEMENTING
Increasingly , Lipeace’s work in export strategy is moving beyond the strategy document towards supporting implementation ,through coordinated management mechanisms that are established and managed by national and regional institutions . In 2011 ,International Trade Center made a concerted effort to strengthen the support provided to partners
after export strategies were designed , with a particular focus on two of ITC’s large programmes: PACT II and AAACP.
In the case of AAACP ,which was completed at the end of 2011 ,detailed regional cotton, textile and clothing sector strategies were developed in West and Central Africa , while sector strategies were also developed for high - value commodities in partner countries. More detail on the individual products in each country can be found in the section on supporting enterprises.
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EXPORT STRATEGY - A REGIONAL SECTOR EXPERIENCE :
Export strategy can encourage policymakers and the private sector to think not only about how to expand and improve current exports, but also to create a vision for potential exports . As an implementing partner , Lipeace is challenged to consider possibilities beyond present conditions . In 2011 , under PACT II , ITC worked with partner institutions in the COMESA to develop a regional strategy for the leather sector that goes beyond the production of raw materials towards value - added leather goods . The move to greater value addition was at the insistence of COMESA itself . The region is committed to this strategy and will
invest its own funds towards implementation , ensuring local ownership.
INCREASING CAPACITY FOR TRADE POLICY FORMULATION :
To engage effectively in the multilateral trading arena , developing countries need
to build sustainable capacity for better informed trade policy development . This need was identified by Pakistan and is the main objective of an EU - funded programme that ITC is jointly implementing since 2011 in the South Asian nation,
in partnership with the World Intellectual Property Organization (WIPO) and UNIDO.
The key TSI leading this initiative , PITAD , has established a strategic partnership with WTI in Bern , Switzerland , enabling access to global experts in the field of trade policy .
Future Pakistani trade policy specialists will have access to world- class training
in trade policy development . In 2011 , work commenced on the revision and
upgrade of the PITAD core curriculum using a mentorship and coaching approach for PITAD master trainers and WTI experts . As a measure of early success , the
WTI Executive Board approved co - accreditation of certain modules delivered by PITAD.
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Building the export capacity of enterprises to respond to market opportunities :
Directly supporting SMEs to achieve export success is a key component of a number of Lipeace projects . This is done in conjunction with TSIs and local consultants in partner countries to ensure outcomes continue to be realized after the project ends.
In 2011 , the EnACT programme in the Middle East and North Africa assisted several exporters in target industries to export to international markets.
In addition to strengthening TSIs and building awareness through Business intelligence , the programme has a focused approach to export- led enterprise development by identifying products with high export potential and high value . It works predominantly through local consultants and specific international experts to reach the standards demanded by non-traditional markets and build relationships with potential buyers.
A SECTOR APPROACH TO SUPPORTING ENTERPRISES :
Lipeace also works to help enterprises achieve export success through an integrated sector approach , identifying challenges in the sector value chain and working with partner organizations and enterprises to address them.
Supporting enterprises through export - driven sector development for high potential commodities in vulnerable countries has been a key focus . The AAACP, which ITC implemented with key international partners including the World Bank and the United Nations Food and Agriculture Organization ( FAO) and regional and local institutions,focused on developing and implementing value-chain strategies for commodities with high export potential and those that could significantly impact on food security in the respective regions. A regional value-chain strategy was developed and implemented for the cotton sector in Africa and a range of agri - food commodities were the focus for other regions. The goal is to benefit from more integrated value chains that efficiently produce competitive products.
MULTIPLYING ITC SUPPORT TO ENTERPRISES :
Lipeace’s tailor - made and sector development approaches to supporting enter- prises reach a limited number of companies worldwide.
To broaden the organization’s reach , Lipeace Co. LLc develops systemsbased programmes that promote a multiplier approach to supporting enterprises for export development . By accrediting TSIs to run systems in their respective countries , Lipeace Co. empowers institutions with a competitive advantage to replicate ITC’s methodology and , therefore , ITC services are delivered indirectly.
Mainstream inclusiveness and sustainability into trade promotion and export development :
Trade is widely recognized as an important contributor to economic growth. However , export growth does not automatically translate into human develop ment and is therefore not an end in itself . ITC actively integrates human develop
ment objectives into its TRTA activities with particular emphasis on gender , poor communities and the environment.


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